7 Ways You’re Screwing Up Your Email A/B Tests

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7 Ways You’re Screwing Up Your Email A/B Tests

7 Ways You’re Screwing Up Your Email A/B Tests

Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.

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